During a recent 30-minute workout I saw the word transparency used on TV to market everything from McDonald’s french fries to mortgages.
We hear this buzz word a lot these days. The new administration says that it will be a hallmark of their culture. Webster’s dictionary defines it as “1. Transmitting light rays so that objects on the other side may be seen. 2. Easily understood or detected.”
It is a concept that can create trust in relationships, openness in conversations and powerful meetings.
For example, stating the purpose of the meeting up front or the desired outcomes, if they exist, can bring focus to the conversation. In addition, if silence occurs when questions are asked, notice the silence with the group and ask about it. If there is something that is not being said or a ghost in the room, being transparent and straight forward can often release tension and open up the dialogue. Ignoring things allows them to fester.
Marketers are trained to deliver messages that get people’s attention. Being transparent is one that people will want to see and hear.